Digital Skills To Learn in Nigeria Without Coding – As we head into 2020, there is a great need to learn digital skills that need little or no coding. These skills will make you stand out, have more Job opportunities compared to others. Digital skills have never been demanded higher in this part of the world than it is now. We have many skills to learn: web development, app development, Cyber-security, Ethical Hacking, and many more. The majority of the digital skills needs, and that has made many to think of acquiring one or two digital skills is not for them. If you belong to the category of people that believe digital skills are all about writing codes. I want to tell you that the world of Information Communication Technology has gone beyond the writing of codes.
That is why below we have Digital Skill To Learn in Nigeria Without coding:
Digital Skills To Learn In Nigeria Without Coding
#1.Search Engine Optimization
Search Engine Marketing is a form of marketing that is focused on growing the visibility of a brand, small or large scale business on the search engines. The work of an SEO specialist is to make sure clients site ranks on different search engines for targeted keywords and make sure the site is well optimized. When you acquire this skill, you will be in charge of the technical and creative aspects of websites. In short, you will be in charge of improving rankings, increasing awareness, and driving traffic to landing pages.
The majority of web traffic that goes to websites are the ones coming from Google, Bing, and Yahoo. What you will be doing is going to clients, propose deals to them, tell them how you can drive targeted traffic to their sites at a price. Do you stay in Ibadan, and you want to learn SEO Skills?
#2. Search Engine Marketing
Just like Search Engine Optimization, this is another form of approach to digital marketing in Nigeria. It makes use of paid ads to get more traffic, leads, and sales through the desktop or mobile web search. To keep things short, Search Engine Marketing in Nigeria is all about paying sites like Google and Bings to place business or brand above those leveraging on SEO in Ibadan.
As someone with Search Engine Marketing Skills in Lagos, you will be monitoring, testing, tweaking, optimizing, and learning new strategies. The process of run paid ads on Google and Bing is similar.
#3. Brand Storytelling
If you are good at telling stories that are compelling or you know how to catch people’s attention with words. You can learn more or improve your skills. Offer it to brands or companies that want to pass compelling storylines about their business and products to the audience.
Brand storytelling goes beyond writing content or compiling junks or words together to form just any articles. It is all about writing words that later become what people think of your business; storytelling sends messages to your audience.
#4. Web Data Analytics
Web data analytics is another essential skill needed by digital marketing companies or brands that sell products or services. This skill is necessary to measure the success of digital marketing. Thanks to the growing analytics tools such as webmaster tool, Google Trends, and Google Analytics. You can quickly get access to customers’ data, where they are coming from, the types of browsers they are using, and keep a tab on the content strategy success using Google analytics. With access to these data, businesses will be able to make marketing decisions.
#5. Content Marketing
Content marketing is a strategic approach to creating and distributing relevant content to retain a clearly defined audience – and to make them make confident buying decisions. As a content marketer, you will be helping business create a content marketing strategy that increases their sales by positioning them as an authority in the industry.
#6. Email Marketing
Email marketing is the act of sending commercial messages to a specific audience using emails. It is the approach to marketing and also one of the oldest forms of marketing that are as old internet itself. Businesses are underestimating the potentials of email marketing, your job as an email marketer is to help them send emails to customers or market, monitor the open rate, and craft copy with catchy headlines.
#7. Graphics Designing
Graphics designing is another skill that businesses are looking for. A graphic designer can be referred to as a visual communicator or someone that creates visual concepts. They make use of computer software or hand in some cases. When you learn this skill and offer your service to companies and brands, you will be saddle with communicating ideas to customers by creating graphics that eyes enticing. And as a graphics designer, you will be making use of software such as Adobe Illustrator, Adobe InDesign, Lightroom, Corel Draw, and others.
#8. Video Editing
Video Editing can be defined as the manipulation and arrangement of videos. It is rare not to find video editors working in newspaper paper companies, radio stations, companies that sell products, and many more. It has revolutionized from what it used to be years back; numerous free and paid software is now available to make things easy.
Video editing is a skill in high demand due to an increase in video production, documentary, and music video. You will always have a market to render your services to. Examples of tools used by video editors are Lightworks, Adobe Premiere Pro, Avidemux, VideoPad Video Editor, and VSDC Video Editor.
#9. 2D/ 3D Animation
Animation and video editing have something in common but the same. 2D animation has in existence since the 1800s. Businesses and individuals make use of animation to make explainer videos that drive and increase sales. With tools like Anime Studio, Adobe Flash, Toon Boom, Maya, LightWave, and Blender, you will be able to render services to them at a price.
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